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Course Description

In this course, you'll use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences. Through interactive, applied activities, you'll analyze how customers naturally segment themselves within your market -- and how to predict and target the most profitable segments for your business. Customer data analyzed are similar to what is typically commissioned from market research firms.

Faculty Author

Sachin Gupta, PhD

Benefits to the Learner

  • Use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences
  • Apply cluster analysis to predict and target the most profitable segments for your business
  • Analyze how customers naturally segment themselves within your market

Requirements

Participants must have experience with Microsoft Excel.
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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Nov 01, 2023 to Nov 14, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Dec 13, 2023 to Dec 26, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Jan 24, 2024 to Feb 06, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Mar 06, 2024 to Mar 19, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Apr 17, 2024 to Apr 30, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
May 29, 2024 to Jun 11, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
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