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Course Description

In this course, you'll use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences. Through interactive, applied activities, you'll analyze how customers naturally segment themselves within your market -- and how to predict and target the most profitable segments for your business. Customer data analyzed are similar to what is typically commissioned from market research firms.

Faculty Author

Sachin Gupta, PhD

Benefits to the Learner

  • Use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences
  • Apply cluster analysis to predict and target the most profitable segments for your business
  • Analyze how customers naturally segment themselves within your market

Requirements

Participants must have experience with Microsoft Excel.
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Enroll Now - Select a section to enroll in
Language of Delivery
English
Type
2 week
Dates
Feb 09, 2022 to Feb 22, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Mar 09, 2022 to Mar 22, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Apr 06, 2022 to Apr 19, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
May 04, 2022 to May 17, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jun 01, 2022 to Jun 14, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jun 29, 2022 to Jul 12, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jul 27, 2022 to Aug 09, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
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