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Course Description

In this course, you'll use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences. Through interactive, applied activities, you'll analyze how customers naturally segment themselves within your market -- and how to predict and target the most profitable segments for your business. Customer data analyzed are similar to what is typically commissioned from market research firms.

Faculty Author

Sachin Gupta, PhD

Benefits to the Learner

  • Use the statistical method of cluster analysis to meaningfully segment and target your market based on customer needs and preferences
  • Apply cluster analysis to predict and target the most profitable segments for your business
  • Analyze how customers naturally segment themselves within your market

Requirements

Participants must have experience with Microsoft Excel.
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Enroll Now - Select a section to enroll in
Language of Delivery
English
Type
2 week
Dates
Aug 24, 2022 to Sep 06, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Language of Delivery
English
Type
2 week
Dates
Sep 21, 2022 to Oct 04, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Language of Delivery
English
Type
2 week
Dates
Oct 19, 2022 to Nov 01, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Language of Delivery
English
Type
2 week
Dates
Nov 16, 2022 to Nov 29, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Language of Delivery
English
Type
2 week
Dates
Dec 14, 2022 to Dec 27, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Language of Delivery
English
Type
2 week
Dates
Jan 11, 2023 to Jan 24, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Language of Delivery
English
Type
2 week
Dates
Feb 08, 2023 to Feb 21, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Language of Delivery
English
Type
2 week
Dates
Mar 08, 2023 to Mar 21, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Language of Delivery
English
Type
2 week
Dates
Apr 05, 2023 to Apr 18, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Language of Delivery
English
Type
2 week
Dates
May 03, 2023 to May 16, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Language of Delivery
English
Type
2 week
Dates
May 31, 2023 to Jun 13, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Language of Delivery
English
Type
2 week
Dates
Jun 28, 2023 to Jul 11, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Language of Delivery
English
Type
2 week
Dates
Jul 26, 2023 to Aug 08, 2023
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
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