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Course Description

In this course you will apply the core marketing concepts of segmentation, targeting and positioning to a product or service. You will then explore the strategic role of pricing and methods for influencing buying decisions. You will also address common pricing errors and identify instances of pricing mistakes in the market. At the end of this course you will have developed a strategic approach to making pricing decisions.

You are required to have completed the following course or have equivalent experience before taking this course:

  • Essentials of Marketing Strategy

Faculty Author

Doug Stayman, Associate Dean for MBA Programs

Benefits to the Learner

  • Apply the concepts of segmentation, targeting, and positioning to a product or service
  • Identify and avoid common strategic pricing mistakes
  • Employ a strategic, proactive approach in pricing decisions

Target Audience

  • Marketing managers
  • Project and product managers
  • Anyone responsible for producing or executing a marketing plan
  • Non-marketing professionals and business leaders looking to develop marketing strategy
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Enroll Now - Select a section to enroll in
Language of Delivery
English
Type
2 week
Dates
Jan 26, 2022 to Feb 08, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Feb 09, 2022 to Feb 22, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Feb 23, 2022 to Mar 08, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Mar 09, 2022 to Mar 22, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Mar 23, 2022 to Apr 05, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Apr 06, 2022 to Apr 19, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Apr 20, 2022 to May 03, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
May 04, 2022 to May 17, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
May 18, 2022 to May 31, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jun 01, 2022 to Jun 14, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jun 15, 2022 to Jun 28, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jun 29, 2022 to Jul 12, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jul 13, 2022 to Jul 26, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
Language of Delivery
English
Type
2 week
Dates
Jul 27, 2022 to Aug 09, 2022
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $190.00
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