Every startup has an element of risk. Whether you are an entrepreneur or a new investor, you need to be able to articulate a business model and evaluate how it would fit with an investor type so you can identify good opportunities for investment.
In this course, you will complete a strategy framework that will help you assess the viability of a startup. By assessing and evaluating the total available market and served available market, you will conduct a target market estimate to project your product or service’s potential market size. You will also create a milestone chart that helps you identify the human and capital resources necessary to launch a startup. Your compilation and review of this work will help you evaluate the specific type of investment your project needs.
Faculty AuthorTom Schryver
Benefits to the Learner
- Recognize the different stages of startup development and the nature of investment in each stage
- Apply a strategic framework to a business opportunity using the Business Model Canvas
- Navigate the investor landscape to find potential investments for your business
- Entrepreneurs seeking funding for their startup
- People who have an original or disruptive idea
- Novice investors