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Course Description

In this course, you will distinguish between the various components of a service culture and assess your current service environment. Using a case-based approach, this course will illustrate the importance of developing a strong service culture. You will reaffirm the importance of communicating a clear vision to both internal and external customers and share vision statements for your ideal service culture that reflect your organization’s key values. Finally, you will identify workplace challenges and formulate an action plan to close gaps between specific components of your current and ideal service cultures.

Faculty Author

Judi Brownell, Professor of Organizational Communication

Benefits to the Learner

  • Define service culture and identify the strategies used by culture leaders
  • Define the characteristics and expectations of your target market that enable you to focus on activities that will delight customers
  • Describe an ideal service culture for this market
  • Assess the effectiveness of each component of your service culture so that you can plan for continuous improvement
  • Develop an action plan for enhancing your service culture based on your assessments

Target Audience

  • Any organization looking to provide a consistent high level of customer service
  • Managers and leaders responsible for serving external and internal customers
  • Leaders and team members at financial institutions
  • Hotel and restaurant leaders and team members
  • Healthcare facility leaders and team members
  • Retail leaders and team members
  • Small business leaders

Applies Towards the Following Certificates

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Cornell University's Hotel School
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