Loading...

Course Description

In this course, you will explore your organization’s current data privacy approach and assess how vulnerable your customers’ personal identification data is to data breaches. First, you will explore various categories of data breaches, both intentional and unintentional. You will then determine the privacy risk for your customer data by classifying each data element’s identifiability and sensitivity. Next, you will explore the Organization Data Privacy Journey model and assess where your firm is in that journey. By the end of this course, you will have drawn the connection between data privacy and risk through the exploration of customer relationship management and digital advertising use cases.

Faculty Author

Sachin Gupta and Matthew Schneider

Benefits to the Learner

  • Classify customer data based on privacy risks
  • Map your organization’s data privacy journey
  • Identify marketing use cases that provide benefits with customer-level data

Target Audience

  • CMOs
  • CIOs and CTOs
  • Mid- and senior-level marketing managers
  • Brand and product managers
  • Data scientists and analysts
  • Web developers
  • Tech leaders and IT professionals
  • Consultants

Applies Towards the Following Certificates

Loading...
Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jun 12, 2024 to Jun 25, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Aug 07, 2024 to Aug 20, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Oct 02, 2024 to Oct 15, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
2 week
Dates
Nov 27, 2024 to Dec 10, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

 IMPORTANT COURSE INFORMATION

  • This course includes a year of free access to the Marketing Symposium! This event features a week of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing marketing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Required fields are indicated by .