Loading...

Course Description

In this course, you will explore the strategic decisions asset managers make, determining how you can proactively share information that maximizes your influence and helps them make better decisions. You will review the key components of a market assessment and pinpoint the data needed for effective analysis. You will develop an understanding of hold vs. sell decisions and determine how you can help optimally position your property for analysis. You will determine strategies for effectively communicating with the asset manager through periodic status meetings and site visits. After completing this course you will be prepared to influence the asset management strategy for your property and work more effectively with your asset manager.

Faculty Author

Jeanne Varney and Jan deRoos

Benefits to the Learner

  • Explore key components of a market assessment and conduct a high-level analysis for your property
  • Understand sell vs. hold decisions and analyze your property from the asset manager and owner’s perspective
  • Develop impactful strategies to communicate successfully with an asset manager

Target Audience

  • General managers
  • Assistant general managers
  • Senior operational leaders
  • Senior hotel managers
  • Aspiring senior leaders

Applies Towards the Following Certificates

Loading...
Cornell School of Hotel Administration
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .