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Course Description

Every startup has an element of risk. Whether you are an entrepreneur or a new investor, you need to be able to articulate a business model and evaluate how it would fit with an investor type so you can identify good opportunities for investment.

In this course, you will complete a strategy framework that will help you assess the viability of a startup. By assessing and evaluating the total available market and served available market, you will conduct a target market estimate to project your product or service’s potential market size. You will also create a milestone chart that helps you identify the human and capital resources necessary to launch a startup. Your compilation and review of this work will help you evaluate the specific type of investment your project needs.

Faculty Author

Tom Schryver

Benefits to the Learner

  • Recognize the different stages of startup development and the nature of investment in each stage
  • Apply a strategic framework to a business opportunity using the Business Model Canvas
  • Navigate the investor landscape to find potential investments for your business

Target Audience

  • Entrepreneurs seeking funding for their startup
  • People who have an original or disruptive idea
  • Novice investors

Applies Towards the Following Certificates

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Cornell Center for Regional Economic Advancement
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