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Course Description

During this course, you’ll learn how to identify and capture sales opportunities with the highest growth potential. The course is divided into four main topics:
  • Segmenting your customers
  • Finding pockets of growth in your market
  • Identifying top prospects
  • Managing your sales funnel

Each topic will be reviewed in depth, giving real world examples and exercises that can be applied in your business.

Faculty Author

Adolfo Villagomez; Maria Valdivieso; Homayoun Hatami

Benefits to the Learner

  • Segment your customers to focus your search
  • Find pockets of growth in your market
  • Identify your top opportunities
  • Manage your sales funnel

Target Audience

  • Frontline sales representatives and managers
  • Organizational leaders interested in an overview of sales team strategies

Applies Towards the Following Certificates

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Home Depot USA, Inc.; McKinsey; McKinsey
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