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Course Description

Brands have become the central organizing principle of most hospitality organizations, guiding every decision and every action. In this course, you will examine important brand management decisions faced by hospitality firms. Combining the latest in thought leadership with experiential exercises and case studies, you will examine how to manage a brand for increased customer loyalty, market advantage, and profitability. Using a combination of Professor Dev’s proprietary 8P hospitality brand management model, case studies on hospitality brand management, insights from published brand management research, and in-class exercises, you will discover the winning secrets of developing, managing, and growing your brand.

Whether you are an independent hotel seeking to break out of an enormously cluttered and confusing brandscape or part of a multi-unit brand trying to balance the demands of your brand manager with the pressure of the local market, this course is for you.

Faculty Author

Chekitan Dev

Benefits to the Learner

  • Examine the importance of hospitality brands, hospitality branding, and hospitality brand management
  • Define important concepts and principles for developing, managing, and growing hospitality brands
  • Analyze contemporary brand management challenges facing hospitality brands and develop innovative, practical, and profitable solutions
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SHA Nolan
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