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Course Description

This course aims to train global hospitality and tourism professionals in using sustainable practices across all areas of the tourism industry. Throughout the course, you will be introduced to innovative, data-driven methods for destination management, delivered by over 20 world-renowned experts in the field. You will begin by identifying the different components that make up the global tourism industry and examine the effects each of these components has on a destination’s social, cultural, and environmental well-being. You will then acquire the tools needed to manage your destination sustainably by designing a climate action plan, documenting and accommodating natural capital needs, improving land-use planning, engaging with local communities, and managing public-private partnerships. Ultimately, you will be able to contribute to the economic development of a destination while also protecting its health.

Faculty Author

Mark Milstein

Megan Epler Wood

Benefits to the Learner

  • Define the global tourism economy and measure the social and environmental impacts of tourism
  • Document water, waste, energy, and natural capital management needs
  • Design a climate action plan for your tourism destination
  • Track how tourism can support essential economic development goals
  • Facilitate an inclusive process where local communities review and protect their own cultural and natural assets
  • Transform destination governance by promoting public-private partnerships, data-driven decision making, and innovative financing
  • Synthesize sustainable destination management tools by applying them to real-life tourism case studies

Target Audience

  • Hospitality and tourism professionals
  • Business leaders
  • Regional and urban planners
  • Local, municipal, and national government employees
  • Marketing and PR professionals
  • Land and marine management professionals
  • Economic development professionals
  • Civil and systems engineers
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Cornell’s SC Johnson College of Business
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