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Course Description

Any business that has relatively fixed capacity, perishable inventory, and time-variable demand can increase revenue using revenue management—not just hotels. This course, authored by Cornell University’s Professor Sheryl E. Kimes, reviews the basics of revenue management and outlines the application of revenue management principles to other businesses, both inside the hotel and beyond, such as spas, restaurants, and golf courses.

Through your work on the course project, you will reinforce what you have learned about the refinement and extension of revenue management practices and will develop notes and recommendations for implementing and extending revenue management at the organization where you work.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Introduction to Hotel Revenue Management
  • Forecasting and Availability Controls in Hotel Revenue Management
  • Pricing Strategy and Distribution Channels in Hotel Revenue Management
  • Overbooking Practices in Hotel Revenue Management

Faculty Author

Sheryl Kimes

Benefits to the Learner

  • How to refine the practice of hotel revenue management so it can be applied to additional areas of the hotel
  • Methods for extending the practice of revenue management to other industries
  • Ways to develop a functional revenue management plan, from gathering baseline data to monitoring post-implementation results

Target Audience

  • Directors, general managers, and other hospitality professionals responsible for improving the financial performance of their organizations
  • Front desk managers, night auditors, and sales and marketing analysts who want to take on more responsibility for improving profitability in their property
  • Those who aspire to hospitality management positions and need a strong foundation of revenue concepts

Applies Towards the Following Certificates

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Cornell Nolan School of Hotel Administration
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