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Course Description

In this course, you will develop an understanding of how hospitality real estate fits into a typical owner’s investment portfolio and articulate how your property contributes to the overall ownership investment strategy and goals. You will examine the different approaches to the asset manager role, which often depends on the ownership and property needs. You will determine how the asset manager who works with your property functions in their role. You will review the typical design and contents of an asset management plan and analyze the strengths and weaknesses of your hotel from the asset manager’s perspective. By the end of this course, you will gain an understanding of the perspective of the hotel owner so you can more effectively collaborate with the owner and asset manager by closely aligning your hotel goals with the goals of ownership.

Faculty Author

Jeanne Varney and Jan deRoos

Benefits to the Learner

  • Define how your property relates to the overall ownership investment strategy and goals
  • Examine the styles of asset managers and develop a clear picture of the role of the asset manager associated with your property
  • Explore the typical asset management process and identify key strengths and weaknesses of your hotel that might fit into the asset management plan

Target Audience

  • General managers
  • Assistant general managers
  • Senior operational leaders
  • Senior hotel managers
  • Aspiring senior leaders

Applies Towards the Following Certificates

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Cornell School of Hotel Administration
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