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Course Description

In this course, you will explore how to effectively attract and retain talent by creating a powerful employment brand that resonates with different parts of the workforce, and theory on effective selection of employees based on concepts of job and organizational fit. Through the business school approach of case studies you will apply the theories and uses of social media tools to your own organization. Explore how social media is shaping up to continue to be valuable to the HR professional, and apply this knowledge to your recruiting and retention activities today.

Faculty Author

Christopher Collins

Benefits to the Learner

  • Develop an employee value proposition and employer brand that resonates both inside and outside of the organization
  • Effectively communicate the employer brand to constituencies both inside and outside the organization through social media tools
  • Identify and leverage key principles of employee selection through your social media channels
  • Use social media for tailored external searches and as key screening tool in the employee selection process

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jul 31, 2024 to Aug 13, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Aug 28, 2024 to Sep 10, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Sep 25, 2024 to Oct 08, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Oct 23, 2024 to Nov 05, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Nov 20, 2024 to Dec 03, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Dec 18, 2024 to Dec 31, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jan 15, 2025 to Jan 28, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Feb 12, 2025 to Feb 25, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Mar 12, 2025 to Mar 25, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Apr 09, 2025 to Apr 22, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
May 07, 2025 to May 20, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Jun 04, 2025 to Jun 17, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Jul 02, 2025 to Jul 15, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Jul 30, 2025 to Aug 12, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Aug 27, 2025 to Sep 09, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Sep 24, 2025 to Oct 07, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Oct 22, 2025 to Nov 04, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Nov 19, 2025 to Dec 02, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Dec 17, 2025 to Dec 30, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Jan 14, 2026 to Jan 27, 2026
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Feb 11, 2026 to Feb 24, 2026
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Mar 11, 2026 to Mar 24, 2026
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Apr 08, 2026 to Apr 21, 2026
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
May 06, 2026 to May 19, 2026
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

Type
2 week
Dates
Jun 03, 2026 to Jun 16, 2026
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

Important Course Information:

 

This course includes a year of free access to the HR Symposium! These events feature live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required.

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