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Course Description

After a product has been developed, the product manager must bring it to market and manage the product lifecycle as it evolves. The PM must work with other departments to sustain and improve the product over time and must take steps to retire the product at the right time.

This course will show you how to prepare for product launch through close coordination with key departments like marketing, operations, sales, and quality assurance. You will explore ways to build up to an effective mass product launch, and then track and manage the product in the market after launch. You will see how to work with your colleagues in other departments to ensure appropriate growth in product features as well as market viability. Finally, you will reflect on the decisions and steps needed when “sunsetting” a product at the end of its lifecycle.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Preparing for Success as a Product Manager
  • Managing Product Teams
  • Identifying and Targeting Customer Needs
  • Prioritizing for Product Roadmaps
  • Designing and Developing Products

Faculty Author

Andrea Ippolito

Benefits to the Learner

  • Prepare for “go-live” of a product
  • Explore best practices for a successful launch
  • Track and manage a product in the market
  • Prepare to sustain and improve a product over time
  • Consider how to retire a product when the time is right

Target Audience

  • Product managers and aspiring product managers
  • Tech leaders
  • Product marketing managers
  • Engineers
  • Software developers
  • UX and web design professionals
  • Project managers
  • Entrepreneurs

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Dec 18, 2024 to Dec 31, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Feb 26, 2025 to Mar 11, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
May 07, 2025 to May 20, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Jul 16, 2025 to Jul 29, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Sep 24, 2025 to Oct 07, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

Type
2 week
Dates
Dec 03, 2025 to Dec 16, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • If you are taking multiple courses from this program, we strongly recommend you take and complete the courses in sequential order. For example; CEEM561 before CEEM562, CEEM562 before CEEM563, CEEM563 before CEEM564, etc.

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