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Course Description

As a business, you understand the importance of creating value for consumers in order to be profitable. It is also important to increase the value of your organization. Synergies from working closely with other firms may allow you to reap tremendous gains by creating more value in both of these dimensions.

Unfortunately, sometimes the synergies that leaders hope for do not materialize, or other challenges arise that make synergy-realizing ventures such as mergers, acquisitions and alliances an unprofitable and disappointing distraction. How does it all go so wrong, and, more importantly, how can you set yourself up to best profit from synergies while minimizing risks and challenges?

In this course, you will gain critical insights that will allow you to better identify and realize strategic synergies that can ultimately boost your value creation efforts and your profits. You will implement essential tools to more effectively choose between mergers and acquisitions, strategic partnerships or alliances, and organic growth. You will then determine the most effective way to realize a potential synergy, evaluate fit and compatibility with the potential synergy partner, and strategize for a successful collaboration.

Faculty Author

Justin Johnson

Benefits to the Learner

  • Identify potential synergies to boost your organization's value creation and profitability
  • Determine the best way to realize the desired synergy
  • Evaluate the fit of the potential synergy partner
  • Strategize the synergy's realization to prevent possible challenges and track its success

Target Audience

  • Senior business leaders
  • Executives
  • Directors
  • Managers
  • Entrepreneurs

Accrediting Associations

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Cornell SC Johnson College of Business
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