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Course Description

Change can be a highly profitable opportunity for growth, or it can sink a once-successful business. How should you and your organization prepare to adapt and even thrive in the face of change and disruption?

In this course, you will acquire the tools you need to evaluate change, disruption, and uncertainty in your industry. You will implement key frameworks designed to help you strategize in changing and uncertain environments. The skills you hone in this course will prepare you to succeed in dynamic market environments and think clearly about the future.

Of course, strategies for change risk failing if the organization as a whole is not willing or prepared to implement them. To pave the way for truly successful implementation of the strategies you devise, you will identify and mitigate critical internal challenges and resistance to change, thereby enabling your organization to eliminate roadblocks to growth.

Faculty Author

Justin Johnson

Benefits to the Learner

  • Assess change, disruption and uncertainty in your industry
  • Evaluate how your organization can respond successfully to change and devise appropriate strategies to do so
  • Identify and mitigate challenges to change within your organization

Target Audience

  • Marketers
  • Current and aspiring product managers
  • Business executives
  • Consultants
  • Entrepreneurs

Accrediting Associations

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Cornell SC Johnson College of Business
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