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Course Description

In this course, you will explore what it means to “work professionally.” In the photographer’s context, working professionally is not the nuts and bolts of running a business. Rather, it focuses on developing a professional mindset and work approach that enables you to represent yourself and your work well. First you will determine your goals as a photographer and create an action plan for how to achieve those goals. You will then create a website or social media profile that communicates your photographer persona and/or professional aspirations. You will also define an action plan to protect your work physically and legally and maintain a professional reputation. By the end of this course you will have the appropriate professional mindset and practices to achieve your professional or personal goals as a photographer.

Expect to spend 6-10 hours to complete this course.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Photography Fundamentals
  • Camera Selection and Mechanics
  • Digital Asset Management
  • Lighting
  • Style and Expression Through Photography
  • Building a Photography Portfolio

Faculty Author

Barry Perlus

Benefits to the Learner

  • Determine a photographic identity, develop a professional mindset, and prepare to market yourself in alignment with your intended photographic purposes
  • Identify what equipment and facilities you need for different types of jobs
  • Protect your work physically and legally and protect your reputation

Target Audience

  • Current and aspiring professional photographers
  • Artists
  • Amateur photographers and hobbyists
  • Marketers involved in social media, creative, or brand
  • Small business owners who need to photograph their products or services
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Cornell College of Architecture, Art, and Planning
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