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Course Description

Often when you think of nonprofits, you don’t think about revenue generation. But nonprofits, not unlike for-profits, need to generate a certain amount of revenue to run their organizations. Often that revenue generation happens through fundraising efforts. However, there are many other options. 
 
It’s important to remember that nonprofits are mission-driven organizations. While they do need to stay mission focused, they also need to bring in money to achieve their missions. This course will cover the basics of fundraising, lobbying, grant writing, working with community and family foundations, and using social networking, marketing, and branding, all in efforts to bring in more revenue. Professor Grasso will share models of fundraising, approaches to other funding, and strategies for organizational communication.

Faculty Author

Joe Grasso

Benefits to the Learner

  • Apply fundamental fundraising principles to your organization's strategy 
  • Develop a gift agreement 
  • Analyze the planning and execution of a capital campaign to improve your own campaigns
  • Plan and prepare key sections of a grant application 
  • Evaluate other potential revenue sources
  • Plan for effective usage of marketing, branding, social media, and communication strategies

Target Audience

Leaders, administrators, new board members; decision-making program staff; CEOs and executive directors without a formal finance background from a range of types of nonprofits. People seeking promotion into administrative or managerial roles.

Applies Towards the Following Certificates

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Type
2 week
Dates
Oct 30, 2024 to Nov 12, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Dec 11, 2024 to Dec 24, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Feb 05, 2025 to Feb 18, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Mar 05, 2025 to Mar 18, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Apr 16, 2025 to Apr 29, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
May 28, 2025 to Jun 10, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Jul 09, 2025 to Jul 22, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Aug 20, 2025 to Sep 02, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Oct 01, 2025 to Oct 14, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Nov 12, 2025 to Nov 25, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Type
2 week
Dates
Dec 24, 2025 to Jan 06, 2026
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
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