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Course Description

Developing and launching new products involves more than a great idea. In today’s fast-paced digital economy, understanding your target customers and their specific needs is essential to launching and managing successful products. In startups and established companies alike, the product manager serves as a key player in taking a product from idea to launch to success. To bring viable products to market, a successful product manager needs to balance creative inspiration with a disciplined approach, and it is with this approach that we frame this first course.

This course seeks to answer the question “Who is my customer?” You will explore how to develop a product by first defining the problem your product addresses. To do this, Keith Cowing will share his deep knowledge in product management to help you map your customer’s journey and articulate user personas. Once you understand and articulate target personas, you will have a much clearer picture of the real problem your product is trying to solve, paving the way for a strong product strategy.

Faculty Author

Keith Cowing

Benefits to the Learner

  • Map the customer’s journey, prep questions for user interviews, and create a list of target customers
  • Complete five interviews and update the customer journey based on learnings
  • Write user personas based on patterns found in the user interviews

Target Audience

  • Product management professionals with <5 years experience
  • Entrepreneurs and small business owners
  • Business Analysts
  • Product Marketing Managers
  • Data Analysts
  • Engineers and developers
  • Operations Managers
  • Designers
  • People interested in transitioning to the tech industry

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Nov 06, 2024 to Nov 19, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Nov 20, 2024 to Dec 03, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 04, 2024 to Dec 17, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 18, 2024 to Dec 31, 2024
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jul 02, 2025 to Jul 15, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jul 16, 2025 to Jul 29, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Jul 30, 2025 to Aug 12, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Aug 13, 2025 to Aug 26, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Aug 27, 2025 to Sep 09, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Sep 10, 2025 to Sep 23, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Sep 24, 2025 to Oct 07, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Oct 08, 2025 to Oct 21, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Oct 22, 2025 to Nov 04, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Nov 05, 2025 to Nov 18, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Nov 19, 2025 to Dec 02, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 03, 2025 to Dec 16, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 17, 2025 to Dec 30, 2025
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
Type
2 week
Dates
Dec 31, 2025 to Jan 13, 2026
Total Number of Hours
10.0
Course Fee(s)
Contract Fee $0.00
Section Notes

IMPORTANT COURSE INFORMATION

  • This course integrates interviews into the learning experience. Please be prepared to coordinate and set up interviews with 3-5 colleagues or friends to gain insights in a real-life setting.
  • Please note the content in the Product Management course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order. For example; CTECH101 prior to CTECH102, CTECH102 prior to CTECH103, etc.
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