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Course Description

Developing a robust integrated marketing communications (IMC) plan is a multifaceted undertaking that includes everything from deciding on IMC objectives and budgets, to selecting the appropriate media for delivering your message, to determining the proper message structure and format for each type of media. By leveraging a process-based approach to planning and designing each component of your IMC plan, you increase the likelihood that your marketing communications will successfully convey your brand promise and positively shape consumer attitudes and perceptions. In this lesson, you will explore a process-based approach to planning and designing creative marketing communications. You will also review the IMC toolkit and IMC decision factors that can guide your creative marketing communications strategy.

Benefits to the Learner

  • Select the best integrated marketing communications (IMC) toolkit based on decision factors
  • Identify the 6 Ms of advertising planning 
  • Develop a plan to format and deliver effective marketing messages
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Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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