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Course Description

You've analyzed internal and external data sources. Perhaps you’ve also conducted primary research. Now you're ready to bring all this data to bear on what is arguably one of the most important processes in market planning: Segmenting the market, Targeting the right market(s), and Positioning the service brand for competitive advantage, or STP. In this lesson, you will explore a variety of methods for segmenting your market. You will also examine how targeting and positioning are the points in the process in which you translate your research and analysis into specific messages that you communicate to your target customers.

Benefits to the Learner

  • Examine the "STP" process and identify four key types of segmentation
  • Determine how and why to target the right markets for your service offering
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Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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