Loading...

Course Description

One of the most important decisions you'll make in your integrated marketing communications plan is determining the types of communication methods and media you'll use to convey your brand promise to your target customers. Considering your brand, your brand promise, and your target customers in the context of each of these types of media is instrumental to determining the best media mix for achieving your communication objectives. In this lesson, you will explore a variety of marketing communications methods and media, and explore how each can be used in an integrated way to project the brand voice and stimulate desired consumer behavior for your service brand.

Benefits to the Learner

  • Identify and compare marketing communications methods and media selections
  • Select the right communication methods and media to convey your brand promise to your target customers
  • Strengthen your overall integrated marketing communications strategy
Loading...
Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
Required fields are indicated by .