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Course Description

At the heart of marketing communications strategy is the service brand. Your marketing communications—from traditional print advertising to new platforms such as social media—affect how customers perceive and interact with your brand. Marketing communications can also influence how customer perceptions of your brand change over time. Coordinating a consistent brand voice and brand promise across channels is challenging. The rewards of a well-executed marketing communications strategy, however, include brand loyalty, enhanced competitive position, and the transformation of customers into brand advocates. In this lesson, you will explore ways to identify marketing communication objectives. You will explore integrated marketing communications (IMC), some of the challenges and trends associated with IMC, and the role IMC plays in communicating your brand promise and shaping consumer attitudes about your brand.

Benefits to the Learner

  • Explore ways to identify your marketing communications objectives
  • Explore integrated marketing communications (IMC) and some of the challenges and trends associated with IMC
  • Examine the role IMC plays in communicating your brand promise and shaping consumer attitudes about your brand
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Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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