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Course Description

Conflict is inevitable in human relationships. Even the most loving families and friends experience conflict to one degree or another. The same is true in the business world. As you partner with more and more companies in your distribution channels, you increase the risk of introducing channel conflict. However, being aware of what causes channel conflict and how to mitigate it when it does arise can help you reduce or potentially eliminate any negative effect conflict can have on your ability to deliver your service to your customers. In this lesson, you will explore ways to reduce channel conflict. You will review marketing channel dynamics and ways to approach your channel strategy and structure to reduce conflict. You will also discover ways to coordinate, incentivize, and evaluate channel partners.

Benefits to the Learner

  • Determine whether your marketing channel strategy and structure are appropriate for your business goals
  • Explore ways to coordinate, incentivize, and evaluate channel partners
  • Formulate strategies to reduce channel conflict
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Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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