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Course Description

Like companies that produce tangible goods, service organizations depend on distribution channels to deliver their services to consumers. Selecting the right distribution channels will have an impact on demand for service. In other words, you will want to consider your distribution strategy as part of your overall demand management practice. In this lesson, you will explore the role of distribution channels in the delivery of services. You will review the role of wholesalers and retailers in distribution, how franchising can be used as a service distribution strategy, and how distribution channels can add value to the delivery of your service.

Benefits to the Learner

  • Explore the role of distribution channels in the delivery of services and how distribution channels can add value to the delivery of your service
  • Explore the role of wholesalers and retailers in distribution channels and how franchising can be used as a service distribution strategy
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Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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