Loading...

Course Description

Just like there's more than one way to advertise a service, there's more than one way to price a service, too. For example, you might set price based on how your competition prices a similar service. Or you might set price based on the total costs associated with delivering your service, plus an additional markup. Would those two prices be the same or at least similar to each other? Maybe. Maybe not. The real question is, "What is the best price for maximizing both revenue and the customer's perception of value?" This can be a challenging question to answer. Having an awareness of various pricing strategies can help you determine the best approach to pricing for your company and its customers. In this lesson, you will explore competition-based pricing, cost-plus pricing, break-even pricing, and value-based pricing. You will also review how price can change based on where a product or service is in its lifecycle, as well as explore the practice of yield management and how it can be used as a pricing strategy.

Benefits to the Learner

  • Explore competition-based pricing, cost-plus pricing, break-even pricing, and value-based pricing
  • Review how price can change based on where a product or service is in its lifecycle
  • Examine the practice of yield management and how it can be used as a pricing strategy
Loading...
Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
Required fields are indicated by .