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Course Description

One of the first things many consumers consider in making a purchase decision is price. Some consumers begin from a price perspective and look for products and services that meet their price constraints (i.e., their budget). Other consumers begin with an idea of what they want—a vacation, a new auto mechanic, etc.—and view price secondarily. In either case, price will play an important role in the purchase decision. Because price is an important component in both demand management and the consumer's perceived value, applying a strategic approach to pricing can help ensure that you make pricing decisions that maximize revenue and align with the customer's sense of value. In this lesson, you will explore the role price plays in a consumer's mind. You will also review how price affects a consumer's perception of value and how internal and external factors can affect your pricing decisions.

Benefits to the Learner

  • Explore the role price plays in a consumer's mind
  • Review how price affects a consumer's perception of value and how internal and external factors can affect your pricing decisions
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Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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