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Course Description

Analyzing your service brand and designing the customer's experience are not activities done once and then left unchecked after the service is up and running. These activities require ongoing attention and continuous improvement through active monitoring and adaptation, using tools such as service blueprints and customer journey maps to ensure the service always delivers on the brand promise. In this lesson, you will delve into service brand management, explore the 3Ps of service, and complete an activity in which you create a service blueprint.

Benefits to the Learner

  • Explore service brand management
  • Examine blueprint examples
  • Use a tool to develop a service strategy and a "managing the brand" action plan
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Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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