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Course Description

What's the first thing that comes to your mind when you hear the word "brand"? Do you think of a specific brand logo? Do you think of a brand as something that should be legally protected? Maybe the word "brand" triggers a memory of an experience you've had with a particular brand. For service marketers, brand management is one of the key elements of the service marketing process. In this lesson, you will explore branding and brand sponsorship, brand-building strategies, what the brand promise is, and the concept of experiential branding.

Benefits to the Learner

  • Explore the concepts of brand sponsorship, the brand promise, and experiential branding
  • Analyze brand-building strategies
  • Conduct an experiential-brand audit
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Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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