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Course Description

Sometimes existing data sources such as internal sales data or external market reports simply won't provide you with the type of data you need to make the right marketing decisions for your service firm. In cases like this you will need to dive deeper into the mind of your target customers to fully understand their needs and wants. How do you gain a deeper level of understanding? By conducting your own research. In this lesson, you will explore why, at the outset of a marketing research project, a crucial first step is clearly defining your research problem and objective. You will also explore a variety of research types, such as exploratory research and experimental research. Finally, you will delve into the importance of interpreting and reporting your research findings to yield relevant insights that will be valuable for answering key management questions.

Benefits to the Learner

  • Consider why the most important step in a marketing research project is clearly defining your research problem and objective
  • Explore a variety of approaches to conducting primary research
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Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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