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Course Description

Successful marketing campaigns depend on high-quality, actionable information. Identifying, collecting, analyzing, and sharing the right data with decision makers ensures your marketing efforts target the right customers and increase the likelihood that a marketing campaign will generate value for the company and its stakeholders. In this lesson, you will explore what a services marketing information system is. You will also discover various types of internal and external data sources that you can leverage as informational inputs to marketing-management decisions.

Benefits to the Learner

  • Explore what a services marketing information system is
  • Examine a variety of internal and external data sources that offer informational inputs to marketing-management decisions
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Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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