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Course Description

Arguably, one of the most important tasks for the marketing department of service organizations is to develop a clear understanding of the customers who will purchase the company's products. A key component of this customer awareness is understanding why the target customers behave the way they do. In this lesson, you will examine group and individual factors that affect consumer behavior. You will also analyze models of consumer behavior that help explain why consumers behave the way they do. In addition, you will explore the interaction between cognition and affect, how consumers' expectations affect their evaluation of and satisfaction with a product or service, and what happens when consumers complain.

Benefits to the Learner

  • Explore methods of analyzing consumer behaviors
  • Evaluate your own experiences as a consumer
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Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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