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Course Description

A successful service organization strives to understand the micro forces in the marketing environment—those business influences that tend to be specific to the organization and its close competitors. In this lesson, you will explore what a situation analysis is and identify why it's important to conduct one. You will also discover the key micro forces you need to consider when performing a situation analysis: your company, competitors, collaborators, and customers.

Benefits to the Learner

  • Identify and assess key micro forces that can affect service organizations
  • Prepare to conduct a situation analysis to guide later marketing strategy
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Type
self-paced (non-instructor led)
Dates
Feb 05, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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