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Course Description

Fundamentally, marketing is about knowing your customers—what they need and what they want—and even anticipating what they need and want. For services companies, managing the customer's experience is a critical component of most any successful marketing strategy. When customers purchase your service, what they're often buying is an experience. In this lesson, you will explore the concept of viewing your service from the perspective of the customer's overall experience. You will look at ways to align your organization around the experience by leveraging a systems view of the customer's overall service experience.

Benefits to the Learner

  • Examine a systems view of the service experience
  • Describe ways to align your organization with the service experience
  • Explore how technology is reshaping the service production system
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Type
self-paced (non-instructor led)
Dates
Jan 08, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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