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Course Description

Selling services is different from selling tangible products. Service companies need to be aware of the dimensions of services and have a plan in place for countering them. Marketers in service organizations need to be aware of the dimensions of services. This lesson will introduce you to those dimensions—intangibility, inseparability, heterogeneity/variability, and perishability—and provide some guidance on how to counter each dimension to ensure the successful delivery of your service.

Benefits to the Learner

  • Differentiate between services marketing and goods marketing
  • Describe the dimensions of services
  • Explore how to counter the dimensions of services
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Type
self-paced (non-instructor led)
Dates
Jan 08, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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