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Course Description

One of the first steps in creating a successful marketing organization is seeing your company as a success in the marketplace. What does success look like? Knowing what success looks like can help you plan for and achieve success. To succeed in the marketplace, your organization should have a keen understanding of the markets it serves, as well as the products and services it delivers to those markets. This lesson will introduce you to the differences between customers' needs, wants, and demands. You will explore the meaning of value and learn how marketers enable exchange between suppliers and customers. You will also explore how the promises made by marketing affect customer satisfaction and loyalty.

Benefits to the Learner

  • Examine critical components of marketing success
  • Explore the meaning of value and learn how marketers enable exchange between suppliers and customers
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Type
self-paced (non-instructor led)
Dates
Jan 08, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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