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Course Description

Successful services marketing follows a process. With a service marketing process in place, you will be able to ensure the successful execution of your marketing plan. This lesson will introduce you to three key questions that serve as the focal point for your marketing process: who are your customers, what are their needs and wants, and how can you satisfy their needs and wants more effectively and efficiently than your competition. You will also explore a framework for the services marketing process, which provides a structured approach for answering those three key questions.

Benefits to the Learner

  • Explore the Service Marketing Process Framework
  • Identify three questions to help kick-start your service marketing process
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Type
self-paced (non-instructor led)
Dates
Jan 08, 2019 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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