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Course Description

Marketing plans are not static documents. For maximum effectiveness, you may need to experiment with different ads and different channels. As time passes, you will need to modify the mix of channels to get maximum return for your money. In the middle of all this, technology itself is constantly changing. In this lesson, you will examine how to test and analyze your marketing initiatives, and how to revise your marketing plan for maximum effectiveness.

Benefits to the Learner

  • Consider how to test, analyze, and revise your marketing plan for maximum effectiveness
  • Access a reusable A/B Testing Template to track the testing of your web pages or other digital assets
  • Examine how to compare different ads or marketing approaches
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Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Nov 19, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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