Loading...

Course Description

A digital marketing plan typically identifies your objectives and the channels you intend to use, along with an outline of specific marketing campaigns and how you will measure the results. In this lesson, you will consider how to determine priorities based on the pros and cons of various paid and owned media channels, and how to establish success criteria. You will also consider how to align your marketing objectives across different forms of digital media, and how to compile various key analyses, campaign ideas, and other elements into a single comprehensive plan.

Benefits to the Learner

  • Consider how to align your marketing objectives across different forms of digital media
  • Access an Integrated Digital Marketing Plan to help you structure a comprehensive marketing plan encompassing both paid and owned media
  • Examine how to compile various key analyses, campaign ideas, success criteria, and other elements into a single comprehensive plan
Loading...
Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Nov 19, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
Required fields are indicated by .