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Course Description

The earliest forms of owned media involved optimizing web pages to improve ranking on search engines, and providing interesting content to draw viewers to websites. Think of search engine optimization and content marketing as "foundational" channels that have proven their value in the promotion of brands, products and services. In this lesson, you will examine the benefits of these foundational channels and reflect on approaches for using them effectively.

Benefits to the Learner

  • Examine the benefits of search engine optimization and content marketing
  • Use a Marketing Campaign Template to help you plan your own digital marketing campaigns
  • Review strategies and practices enabling you to use foundational channels effectively
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Type
self-paced (non-instructor led)
Dates
Nov 19, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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