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Course Description

Owned media channels are digital properties you own, such as your own website. They also include digital facilities whose content you control and manage, such as your own Facebook page. While they usually require considerable time and effort to develop, owned media channels offer a unique set of opportunities for marketers. In this lesson, you will explore some characteristics and benefits of owned media, and how to set expectations if you decide to make use of these marketing channels. You will also receive a tool to aid you in assessing your own current and potential future use of owned media.

Benefits to the Learner

  • Examine the characteristics and general benefits of owned media
  • Assess any current marketing your organization may be doing on owned digital media, and identify future marketing opportunities
  • Consider how to set expectations and collaborate with others when using owned media
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Type
self-paced (non-instructor led)
Dates
Nov 19, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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