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Course Description

Paid media offers many opportunities for digital marketing. Using it effectively requires a basic understanding of the various paid media channels. It also requires careful planning of the content, channels, and timing you will use. In this lesson, you will examine the key elements of a paid media marketing plan and receive a tool for outlining paid media marketing campaigns that may form the basis for a more detailed marketing plan in the future.

Benefits to the Learner

  • Identify the key elements of a marketing plan and how to work with others to ensure that you have an effective message
  • Outline paid media marketing campaigns that may form the basis for a more detailed marketing plan in the future
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Type
self-paced (non-instructor led)
Dates
Nov 19, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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