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Course Description

As new channels emerge in paid media, the attention of your current and prospective customers may shift. A wise marketer keeps abreast of emerging channels and considers their relevance for meeting marketing objectives. In this lesson, you will explore video marketing, social media ads, mobile ads, virtual reality, and other emerging paid media channels. You will also consider the audiences they may attract and the opportunities they may offer.

Benefits to the Learner

  • Explore opportunities and strengths and weaknesses associated with video marketing, social media ads, mobile ads, virtual reality, and other emerging channels
  • Identify platform-specific resources relating to newer paid channels with the aid of a reusable tool
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Enroll Now - Select a section to enroll in
Type
self-paced (non-instructor led)
Dates
Nov 19, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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