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Course Description

Paid media's foundational channels have been in use for a number of years and have proven they can be effective, provided you take into account their strengths and weaknesses and use them appropriately. In this lesson, you will consider search engine marketing, email marketing, display advertising, and retargeting. You will also consider which of these channels, if any, may be useful in your own marketing plans.

Benefits to the Learner

  • Examine the foundational, heavily established channels in paid media, including search engine marketing, email marketing, display advertising, and retargeting
  • Identify the pros and cons often associated with popular paid digital media channels
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Type
self-paced (non-instructor led)
Dates
Nov 19, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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