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Course Description

Paid media channels are commercial websites and other digital marketing services or systems that you do not own or control. They offer many opportunities for marketers, especially those who wish to get a marketing message to consumers as quickly as possible. In this lesson, you will examine how paid media differs from owned and earned media. You will survey an array of paid media channels, and have the opportunity to reflect on your own current and potential use of paid channels.

Benefits to the Learner

  • Identify how paid media differs from other forms of digital media
  • Explore an array of paid media channels and reflect on your own current and potential use of this kind of digital media
  • Use an Assessment Worksheet for Paid Channels to help evaluate your organization’s current marketing activities in paid digital media as well as future opportunities
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Type
self-paced (non-instructor led)
Dates
Nov 19, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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