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Course Description

The customer funnel and the customer journey are two time-proven analytical tools that are highly valuable when developing a digital marketing plan. In this lesson, you will see how the customer funnel and the customer journey are related tools that help you to gain a better understanding of your customers and identify ways to increase the percentage of potential customers who purchase your product or service. You will also receive helpful tools to aid you in applying these concepts to your own situation.

Benefits to the Learner

  • Examine how the customer funnel and the customer journey can enable you to gain a deep understanding of your customers and develop strategies that fit their needs
  • Access a Guide to Digital Media to help you make sense of the types of media and some of the channels and platforms associated with each
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Type
self-paced (non-instructor led)
Dates
Nov 19, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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