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Course Description

An essential first step in developing marketing plans and strategies is identifying your marketing objectives. In this lesson, you will examine several different frameworks that are useful in setting marketing objectives and developing strategies to meet them. While these frameworks will all be designed to help with formulating marketing plans, you will see how each brings a unique perspective that can contribute to your marketing analysis.

Benefits to the Learner

  • Examine several different analytical and process frameworks that are useful in setting goals and focusing your marketing efforts in the most effective manner
  • Consider how marketing objectives, segmentation, targeting, and positioning apply to your own situation
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Type
self-paced (non-instructor led)
Dates
Nov 19, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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