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Course Description

While marketing in the digital age offers exciting opportunities, it can be challenging for newcomers. A host of technologies, platforms, and services compete with each other to support the different aspects of the marketing process. In this lesson, you will complete a tour of the digital marketing landscape, especially as it relates to advertising. You will see how the traditional roles of advertiser, agency, and publisher still serve as the primary elements. You will also see how technology has provided an opportunity and a need for other players to provide specialized services such as aggregation, targeting, campaign planning, bidding, and performance tracking.

Benefits to the Learner

  • Consider how to align your marketing objectives across different forms of digital media
  • Access an Integrated Digital Marketing Plan to help you structure a comprehensive marketing plan encompassing both paid and owned media
  • Examine how to compile various key analyses, campaign ideas, success criteria, and other elements into a single comprehensive plan
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Type
self-paced (non-instructor led)
Dates
Nov 19, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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