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Course Description

Value propositions are a critical component of the sales process. In this lesson, you will identify the benefit of tailoring your value proposition to specific selling occasions and define what a value proposition is. You will review guidelines on how to think about your value proposition, and examine a structure that will help you build value propositions for specific sales situations. Additionally, you will hear an expert perspective on how a tailored value proposition can drive sales growth and participate in an activity where you will practice tailoring a value proposition.

Benefits to the Learner

  • Explore what a value proposition is, how to think about it, and how to use a structure that will help you build one for a specific sales situation
  • Review an expert perspective on how a tailored value proposition can drive sales growth
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Type
self-paced (non-instructor led)
Dates
Aug 29, 2018 to Dec 31, 2030
Total Number of Hours
1.0
Course Fee(s)
Regular Price $0.00
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